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The Inside Look: YMI’s September Fashionista!

Meet this month’s YMI Fashionista Vinitha, a smart and sassy executive assistant who definitely has a flair for fashion! Check out her fave fashion picks as well as an inside look into her work at YMI and the new denim trends that you are sure to love… What’s your favorite YMI Jean? I am so…

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The British Beauty: Score Kate Middleton’s Flawless Look

photo via socialvixen

photo via socialvixen She’s an English beauty with a heart of gold. But as lovely as she is on the inside, Kate Middleton’s got the looks that could take her from the royal palace to the pages of Vogue. Want to be pretty in pink like Kate on her wedding day? Try NYX Cosmetics Powder…

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Flash Sale Friday: Flare vs. Skinny

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Welcome to our Friday Flash Sale for this week! Are you a Skinnys or a Flare girl?  – you choose: The YMI Classic Flare Jeans or the Black Five Pocket Skinny. Make sure you leave a comment telling us what style is your favorite! On Monday May 16th ,  the style with the most comments…

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YMI Rocks: This Summer’s Up and Coming Artists

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Use promo code YMIROCKSMAY to get 25% off Christina Perri Album title: Lovestrong Featured Track: “Arms” Christina Perri burst onto the music scene in July 2010 when she was asked to perform “Jar of Hearts”, a heart wrenching break up ballad, for the show So You Think You Can Dance. The song was an instant…

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Accessorize, Accessorize, Accessorize – The Key to Updating Your Spring Wardrobe

YMI Bootcut Jean With Back Pocket Embroidery

Bright and Vibrant colors like chartreuse, tangerine, and lemon yellow are a must have for your new spring look. Combine YMI jeans with colorful accessories to instantly update your wardrobe- without breaking the bank! Go flawlessly from day to evening with these essential YMI Bootcut Jeans ($58) by YMI. With a removable belt and eye…

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From Staycation to Vacation, We Show You Some Spring Break Essentials

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Whether you’re headed to some exotic island, or hanging local for spring break, these looks-for-less from Etsy and YMI jeans are sure to make a style statement during any vacation, or staycation! These Shorts with Welt Back Pockets ($38) will keep you cool during the sweltering days of your vacation while heating up your stylish…

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Get the Royal Look this Easter

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Easter is a time of family get togethers and celebrations – whether it is a family lunch, or meeting your boyfriend’s family for the first time, we show you the essentials, no matter what the event. Take inspiration to Kate Middleton’s look:

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Spring Forward: Prepping Skin for Spring Break

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Ever see a woman wearing 10 pounds of makeup, only to realize her skin undernearth that caked-on makeup is a total mess? While makeup can cover up some flaws, layering it on just looks heavy and unnatural. And especially when you’re planning to be out in the sun all day, heavier makeup looks out of…

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Inside YMI: Pre-Fashion Show

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The YMI Fashion Show was a hit thanks to the whole crew. Check out some behind the scenes photos of the models getting ready with their awesome hair and makeup team – they really know how to make beautiful girls look runway ready! You can feel the excitement through the photos just before the models…

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Let’s Get Festive: Music Festival Beauty Secrets

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Coachella, Burning Man, etc. The summer is a veritable festival of festivals! And if you’re lucky enough to be skipping town to dance to the music, you’re going to want to be nice and prepared. Sure, it may be something like 3 days of peace love and music, but add a painful sunburn and uncomfortable…

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