YMI Obsessed

Archive for May, 2009

Archive for May, 2009

The Perfect Jeans

Finding the perfect pair of jeans for your body can be hard, especially when there are so many styles out there. We’ll help you pick the pair that will flatter your figure. After all, you don’t want to look like Debbie the Denim Disaster do you?

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Didn’t think so. Are you pear-shaped like Beyonce? Long like Cameron? Read on for the secret of the perfect pants!

Long and Lean like Cameron Diaz

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If you’re lean and long, consider yourself lucky! Almost every style of jeans will look good on your legs. Accentuate your length with flares.

YMI suggests: Flare jeans in Ocean Blue

Pear Shaped like Beyonce

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Bootcut jeans in a dark wash work best to mask large thighs and even out the leg. Avoid tapered jeans, which can be unflattering to a shapely leg.

YMI suggests: Bootcut jeans in Black Stone.

Curvy Hourglass like Alicia Keys

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Skinny jeans in a dark wash are perfect for you! Show off those hot curves!

YMI suggests: Skinny jeans in Rich Dark Blue

Petite like Vanessa Hudgens

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Straight leg or skinny jeans are your best bet. By all means avoid capris and cuffs because they emphasize the shortness of your legs.

YMI suggests: Straight Leg jeans in Ocean Blue

Full-figured like America Ferrera

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Avoid high or low-waisted jeans. Instead, go for a mid-rise that lays across the largest part of your stomach. Bootcut or flares are the most forgiving for a fuller figure, and a dark wash is always best.

YMI suggests: Bootcut jeans in Rinse

The Next Big Thing: Romantic Evening

It’s time for a new installment of The Next Big Thing, where YMI brings you an outfit from some of the coolest up-and-coming designers. Today’s outfit is inspired by romantic summer evenings. The sun is finally out to stay and there’s nothing better than a hot date at an outdoor café. If you want to look sexy yet sophisticated for the lucky guy in question, look no further than this outfit.  We’ll help you knock his socks off.

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Start out with a pair of skinny jeans by YMI. The rich dark blue wash is perfect for a night on the town, and these puppies are guaranteed to make your ass look fantastic.  We promise.

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Then throw on this super cute blouse made by Rebecca of Replica. Rebecca quit her day job a little over a year ago to sell clothes on Etsy full time.  She makes amazing shirts and blouses from her home in Ontario, and also runs a really cool vintage shop called Darling Brigade. We just love this patterned blouse with an overlapping cowl. You can wear it with a tank top underneath or by itself if you want to show a little more skin.

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No outfit is complete without the perfect accessory.  There are plenty of goodies to choose from at Chain Chain Chained, the jewelry store run by Regina. Originally from Russia, Regina now lives and works in Detroit. In addition to making some of the coolest necklaces and earrings we’ve ever seen, she also runs a vintage shop and writes a blog.  We had a hard time picking our favorite accessory for this outfit but we finally came to the conclusion that this lock and key necklace just screams romance.

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Finally, you’ll need a purse to pack up all of your date necessities – lipstick for a touch up, some breath mints in case things go really well, and your cell phone to call your girls for a late night hang out session in case the dude is a dud and the date ends early. You want something sleek, simple, and sophisticated. Might we suggest the beautiful leather purses at Rennes Le Chateau? Designer Julia works out of a co-op in downtown Boston to create awesome dresses and bags. We think Gretel Tote in chocolate is simply divine.

Now you’re all set for your romantic dinner! You can thank us later.

Do you design clothes or jewelry? You could have it featured on our blog! Write to us at blog@ymijeans.com and send us some pics of your stuff so we can help you become the next big thing.

Kristin Cavallari Says Hi

Move over Lauren Conrad, there’s a sassy new fashionista in town! Kristin Cavallari, our favorite Laguna Beach hottie, is now chilling in Hollywood.  As you may have heard, LC’s time on the Hills will be DUNZO after this season, and our girl Kristin is stepping up to the plate.  We’re so excited to see Kristin spice things up next season.  After seeing Heidi and Spencer get engaged for the THIRD time this week, it’s clear the show needs new blood.  Rumor has it that Kristin will appear on this season’s finale at Speidi’s wedding. Maybe good old Stephen Colletti will be her date?

Kristin knew she needed some cool clothes for The Hills…

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So we invited her to the YMI showroom to pick out some jeans. We’re cool like that.

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She looked so hot in our shorts… it was out of control.

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And of course, she totally loved our boyfriend jeans.  Check out this video of her modeling the jeans in our showroom.  Now you’re all set for The Hills Kristin… keep it real, girl!

The Next Big Thing

We at YMI are all about up-and-coming talent.  There are so many cool fashion designers out there who are just being discovered, and we want to spread the love!  That’s why we need your help.  Every Tuesday we will put together an outfit coupling cool clothes and accessories with a pair of YMI Jeans.  Do you make awesome stuff?  Write to us and you could be featured on our blog.  Email us with a link to your site/blog/store at blog@ymijeans.com with the subject “The Next Big Thing” and your clothes and accessories might be featured right here.

And on that note, here’s our first outfit which is the perfect little ensemble for a spring afternoon.  First start with YMI’s  white denim skirt:

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Next, throw on this epic tank by Ruffeo Hearts Lil’ Snoty:

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Top it off with this beautiful looking glass necklace by Owliday Inn:

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Then pack a snack in this super cute Morchella handbag in Burgundy by Morelle:

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And you’re ready for a perfect day in the park!

The Veronicas Rock!

Did you catch the Veronicas performing at the West Beverly prom last week on 90210?

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Lisa and Jess, the lovely ladies behind the band are taking the world by storm.  They just kicked off their US tour and will most likely be visiting a city near you.  Check out their tour schedule on their official MySpace Page.

Here’s a video of the Veronicas from their recent visit to the YMI showroom, and the awesome new song Untouched.  You must admit, their bums look hot in our jeans!

Untitled from YMI Jeans on Vimeo.

Heidi Montag’s Crazy Style

Did you watch this week’s episode of The Hills?  There was pretty intense blow-out between Heidi and scandalous bartender Stacie.

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Heidi was like, “You’re a home-wrecker” and Stacie was all, “Oh yeah? You’re… CRAZY.”  Thanks Sherlock I mean Stacie…. that’s so astute of you.

We do know that Heidi looked crazy-AWESOME at the YMI/Star Young Hollywood party recently.  Heidi is wearing an uber-cute white jacket and sporting her favorite accessory: Spencer Pratt.

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White jackets are pretty hot this Spring and are a great basic piece to add to your collection.  Want to build your wardrobe but feeling a little tight on cash?  Have no fear, we’ve got a recession-friendly jacket for you right here.

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C’mon ladies, we’ve got your back.

Denimology with YMI’s David Vered

We’re so excited that our President and Denim Expert Extraordinaire David Vered was interviewed on Denimology!

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Here’s a cool excerpt from the interview:

Are there any essential jeans that everyone should have in their wardrobe?
A dark wash is always the most flattering and a skinny jean is an essential to have in your closet for its versatility.

What are the first pair of jeans you remember?
When I was young I had a pair tight fitting jeans that were like the ones worn in the movie “Saturday Night Fever” and I would always wear that pair on Friday nights and the rest of the week they would stay folded in my closet.
   

You can read the full interview here.

 

Look Like Eva: YMI in Star!

Self Promotion alert!  YMI is very excited to have a pair of jeans featured in this week’s Star Magazine. Once you get passed Angelina’s sexy lips, secrets and lies on the cover…

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you’ll notice a page with Eva Longoria wearing a super cute outfit.  And lookie here… a pair of YMI Jeans!

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You can make Eva’s style your own for just with our flare jeans.

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Check out our amazing flare jeans sale – they’re a total steal for less than $30!  How can you resist?

Boyfriend Jeans

I’m sure you’ve noticed how popular “boyfriend jeans” are these days.  All the stars are wearing them from Katie Holmes to Victoria Beckham.  You can wear them with heels and a cute blazer to dress them up for a night out on the town…


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Or pair them with a simple t-shirt and sneakers for a casual shopping Sunday.  They always look fabulous when you cinch them with a belt.

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Want to find yourself the perfect pair of boyfriend jeans without raiding your boyfriend’s closet?  Look no further than the YMI shop, where you can score a pair for $48.

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Not too shabby!

YMI Blogging?

Welcome to the YMI blog! Thanks for stopping by. You can come here to check out our latest designs, get fashion tips from our designers and learn about all the cool celebrities who wear our jeans. YMI has the freshest fashions that will let you look like a star without breaking your bank.

YMI Fashion Show

We love up and coming celebs and we seek out the coolest young stars to partner with. Our latest YMI ambassador is Kimberly Caldwell of American Idol fame. In case you haven’t heard, Kimberly is also the host of an upcoming MTV show produced by Mark Burnett and Sean “P.Diddy” Combs, “P.Diddy’s StarMaker.” You can catch the show this summer.

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Want to look as hot as Kimberly? Mosey on over to our shop and find the perfect pair of jeans for you. We promise your butt will look super cute in our threads.